About
Builder first, founder second.
I'm drawn to messy, real problems. A sales team letting leads go cold, a business owner who can't get clean data out of their tools, an operation held together by spreadsheets and goodwill. The kind of thing where software only helps if you genuinely understand how the work happens day to day.
So I go deep. I'll sit with the people actually doing the job, work out where it hurts, and build something simple that takes the pain away. I'm comfortable across the whole stack, from backend and databases to web and mobile front-ends and the unglamorous plumbing in between, so I can take an idea from a napkin sketch to a live, paying product without needing a big team behind me.
Right now most of my time goes into building an AI-driven CRM and a handful of other products, with the occasional custom build for clients through Phillip Solutions. I also stay close to vimigo as an advisory partner. If you're working on something hard and worth doing, I'd love to hear about it.
There's more to me than code. You can read about the rest, including the ventures I operate and what I get up to away from the keyboard, over at philchoong.com.
